SalesPath revolutionizes sales with its smart playbook directly integrated into CRM systems. Empowering sales reps, it offers icebreakers, qualification questions, selling points, objection answers, and training materials, all in one easily accessible interface. With a highly readable UI, it streamlines onboarding, boosts conversion rates, and enhances call volumes for customers, marking a paradigm shift in sales effectiveness.
Services Rendered:
Branding | UX Design | UI Design
I developed SalesPath's brand identity from logo creation to comprehensive brand guide. Designed wireframes and fully realized the landing page, then built it using Webflow. A holistic approach ensuring consistency and coherence across all visual elements.
My objective for SalesPath was to establish a compelling brand identity through logo design and a comprehensive brand guide. Additionally, I was responsible for crafting intuitive wireframes, designing a visually appealing website, and executing its development on Webflow.
Over one month, collaborated closely with the client, delivering mood boards, color palettes, and multiple logo iterations. Explored diverse type choices, illustrations, and website comps, ensuring alignment with the brand vision and client expectations.
Delivered a polished landing page embodying SalesPath, alongside a versatile brand guide. The landing page showcases the brand's identity and offerings effectively, while the brand guide ensures consistency and scalability across all touchpoints, laying a strong foundation for brand growth.
I crafted the logo through iterative collaboration with the client, prioritizing a clean, timeless, and tech-forward design. Deliberate refinements ensured the logo accurately reflected SalesPath's brand while maintaining both versatility and longevity.
In the visual alignment process, I offered the client various iterations of color schemes and typography combinations, establishing overall look and feel. Each iteration aimed to strike the perfect balance between modernity, professionalism, and brand identity.
I created custom illustrations by abstracting screenshots of SalesPath's app, enhancing the landing page content. Each illustration was thoughtfully crafted to visually complement the text, providing context and visual interest, while reflecting the experience of the SalesPath app.
