Unafraid, unabashed, and appealing to a more alternative crowd, Brutalist targets their skincare towards a community that’s been overlooked by all other brands and strives to create products never before seen. Brutalist utilizes a lively brand voice, vivid imagery, and striking design choices that allow them to push into otherwise unknown areas of the skincare world.
Services Rendered:
Visual Identity | Packaging | UI/UX
Targeting younger men and women, Brutalist is creating skincare solutions for people with tattoos. Utilizing a vibrant and visceral brand voice, they seek to captivate their audience, and stand out from the highly competitive industry that is skincare and cosmetics.
Define and develop a visual identity for Brutalist's online and physical media. Create examples of brand assets that follow the design system established in order to serve as a proof of concept. Deliver branding guidelines, including color palettes, typography, logos, and packaging.
The process began with industry and audience research. The cosmetic industry space was analyzed to better understand who was and wasn't being represented. The hand-drawn logo mainly defined the brand. In desire to make it authentic to the audience it sought to be impactful and rousing.
Final deliverables were created in the form of a robust brand kit, packaging guidelines, and package mockups in the form of product renders, as well as designs for an interactive web experience. Through these design assets a visual identity was systematically defined, allowing for scalability.
The branding kit included letterheads, envelopes, business cards, employee ID badges, folders, brochures, posters, compact discs, and more. Rationale behind the design was to represent the company’s philosophy and values through bold colors, edgy textures, and fearless typography.
The packaging was designed to inform the user of the line of products step-by-step process. The aesthetic was established through the use of restless brush strokes, matte black plastic, and frosted glass bottles, enticing consumers to post UGC photography on social media.
Serving as a guide, rather than a full site design, a system of UI components was meticulously developed. Examples of a homepage, product pages, shopping cart, contact page, order confirmation page, and site menu were mocked up to give context to the design structure.
