Breez simplifies life by merging meal planning, budget management, and grocery shopping into a unified platform. Leveraging Artificial Intelligence, Breez delivers personalized suggestions, optimizes budgets, and streamlines the process, revolutionizing how users handle their everyday grocery needs.
Services Rendered:
Art Direction | UI Design
At Agency 50, Breez commissioned our team to craft their MVP app. I led art direction and UI design, while a UX designer handled user flows and wireframes. Together, we aimed to create a seamless platform integrating meal planning, budget management, and grocery shopping.
My objective for Breez was to translate the UX designer's wireframes and user flows into an intuitive mobile app. Additionally, I aimed to infuse the app with Breez's brand identity, ensuring a cohesive user experience that resonates with their audience.
In my process, I utilized Figma to transform the wireframes into a comprehensive design system for Breez. Through collaboration with project stakeholders, I facilitated corrections and revisions to ensure the final product aligned seamlessly with the project's objectives and user requirements.
The solution provided was a clean and timeless mobile app design for Breez, swiftly meeting client expectations. Deliverables encompassed meticulously crafted UI elements, intuitive navigation, and visually appealing interfaces, ensuring utmost client satisfaction.
Breez's design ethos marries modern humanistic aesthetics with usability. Soft hues, rounded edges, and friendly typography create a welcoming ambiance. Intuitive interactions enrich the user experience, forging a genuine connection with users, making their journey seamless and enjoyable.
I curated humanistic illustrations for Breez, characterized by wavy, organic forms, to infuse warmth and approachability into the user experience. These visuals enhance the overall aesthetic appeal and also create a welcoming environment, fostering a deeper connection between users and the app.
I translated the concept of Breez functioning as a conversational platform, akin to a text message app, based on input from the UX designer and primary stakeholders. Crafting a UI that emulated familiar messaging interfaces, I integrated chat bubbles, emojis, and a clean typography hierarchy.
